Mokhoa oa ho boloka mabenkeleng o ka thusa likhamphani ka litsela tse ngata tse kang ho eketseha ha sephethephethe sa Google ho websaeteng ea k'hamphani, ho aha likamano le bareki, ho eketsa tlhahiso ea brand le ho khanna motlakase oa mantsoe. Bothata ho likhamphani tse ngata ke hore ha ba tsebe hore na ba ka ngola eng ka li-blog tsa bona. Ha ba batle ho halefisa bareki ka ho hatisa li-blog tsa boithati kapa ho etsa liphoso tsa li-blog blogging .
Ho u thusa ho ngola li-blog tse thahasellisang, tse molemo, le tse nang le morero tseo batho ba hlileng ba batlang ho li bala, ho latela lihlooho tse 50 tsa khoebo tsa poso bakeng sa ho hlahisa monahano oa hau oa pōpo.
News Company
Litaba tsa k'hamphani li ka ba tse thahasellisang ho bareki, baqolotsi ba litaba, balekane ba khamphani ba khoebo, barekisi le tse ling. Hopola, blog ea hau ea khoebo hase sebaka sa ho hatisa lingoliloeng tsa khatiso. Leha ho le joalo, o ka boela oa pheta lintho tse kang khatiso ea khatiso ebe o li fetisetsa ho li-blog tse ratoang haholoanyane. Lihlooho tse ling tsa litaba tsa khampani tsa li-blog li kenyeletsa:
- Ho boloka lichelete
- Ho theha khampani e ncha kapa karohano
- Ho atolosoa ha khoebo ho ea sebakeng se seng kapa naheng e ncha
- Sebaka se secha sa ho bula kapa ho atolosa
- Likhoebo tse ncha tsa ts'ebetso
- Liketsahalo tsa bohlokoa tsa khampani tse kang bareki ba 1 000th ba sebeletsang
- Mekete ea lik'hamphaning e kang ea selemo sa lilemo tse 25
- Baokameli ba bacha kapa basebeletsi ba sehlooho ba hira kapa ba fetisetsoa
- Mesebetsi e hapuoeng le tse ling tse amoheloang
- Motsamaisi le motlatsi oa basebetsi ba buang ka boitlamo
Khoebo
Latela puso ea 80-20 ea ho rekisa 'me u netefatse hore ha ho karolo ea 20% ea lintho tseo u li hatisang libukeng tsa khoebo ea hau ke boithati. 80% e lokela ho ba molemo, e nang le moelelo, le e seng oa boipheliso. Mona ke likhopolo tse ling tsa lihlooho tsa poso tsa li-blog tseo bareki ba ka 'nang ba batla ho li bala:
- Thekiso le litheolelo
- Litlhakollo tsa phomolo
- Meputso le mananeo a botšepehi
- Lenaneo la ho ngolisa
- Sehlahisoa se secha kapa lisebelisoa tsa tšebeletso
- Litlhōlisano
- Litumello tsa mekhoa
- Mehlala ea mahala le liteko
- Lipontšo tsa lihlahisoa le lithupelo
- Liwebsaete tse ncha le litlaleho tsa mecha ea litaba
- Litsebiso tsa lipapatso le liketsahalo tseo khoebo e tla ba teng ho tsona
- Litlaleho tsa bareki
Lisosa Tsa Sechaba
Boikarabello ba Sechaba ba Sechaba (CSR) ke ntho ea bohlokoa ka ho fetisisa ho lik'hamphani tse kholo matsatsing ana, 'me e lokela ho ba bohlokoa ho lik'hamphani tsa boholo bohle. Ke hobane lipatlisiso li bontša hore bareki ba lebeletse hore likhoebo li sebelise chelete ho thusa lits'ebeletso tsa sechaba, tsa moruo le tsa tikoloho. Lintlha tse latelang ke tse ling tsa CSR tseo u ka li ngolang ka blog ea hau ea khoebo:
- Mekhoa e metle ea botsoalle ka hare ho k'hamphani ea hau e kang ofisi ea ho pheta-pheta, telecommuting, joalo-joalo
- Ho kenyelelana le liphallelo le lisosa
- Tšehetso ea mohau
- Boiteko ba basebetsi ba boithatelo
- Menehelo ea mohau
- Pro bono mosebetsi oa khampani
- Lipuisano le lipale
Lipatlisiso, Litsamaiso, Lits'ebollo
Batho ba bangata ba ka 'na ba thahasella liphetho tsa lipatlisiso hammoho le litlhahlobo le mekhoa ea boipelaetso e amanang le indasteri ea hau, haholo-holo haeba litlaleho tsa li-blog tse ngotsoeng mabapi le lihlooho tsena li ngotsoe ke batho ba ka hare ho k'hamphani ea hau e nang le tsebo e ngata lihloohong tsena. Mona ke mefuta e meng ea lipatlisiso, mekhoa, le li profetile lihlooho tsa poso tsa lihlooho tseo u ka li phatlalatsang blog ea hau ea khoebo:
- Lipatlisiso tsa marakeng tse entsoeng ke k'hamphani ea hau
- Lipatlisiso tsa marakeng tse entsoeng ke batlisisani
- Lipatlisiso tsa marakeng mabapi le khoebo ea hau kapa indasteri
- Lipatlisiso tsa marakeng mabapi le liindasteri tse ling tse amang indasteri, khoebo le bareki ba hao ka ho toba kapa ka tsela e sa tobang
- Mekhoa e amang indasteri ea hau, khoebo, lihlahisoa le lits'ebeletso
- Litemoso bakeng sa indasteri ea hau
Boeta-pele ba Thuto le Boikutlo
Etsa bonnete ba libaka tsa hau tsa khoebo e le sebaka sa ho fumana tsebo e tšepahalang, litsebi mabapi le lihlooho tse amanang le khoebo ea hau le indasteri ka ho phatlalatsa likoti tsa thuto le litlhaloso tsa bahlophisi le lihlooho tsa boetapele ba maikutlo tse rutang, tse hlomphehang le tse fanang ka maikutlo. Mona ke mehlala ea boetapele ba thuto le bo nahanang ka litaba tsa li-blog tsa khoebo ea hau:
- Mokhoa oa ho romela melaetsa e hlalosang hore na u ka sebelisa lihlahisoa tsa hau joang ka litsela tse tloaelehileng le tsa pōpo
- Litlhahiso tse thusang, maqheka, joalo-joalo, tse ka thusang bareki hore ba sebelise hamolemo lisebelisoa le litšebeletso tsa hau
- Litemoso tse thusang tse amanang le khoebo ea hau kapa indasteri
- Litsebiso mabapi le litaba tsa hau tsa thuto le liketsahalo tse kang li-ebooks, lipampiri tse tšoeu, li-webinars, li-newsletters, joalo-joalo
- Litlhoko tsa liketsahalo tsa thuto le tse rutang tse ka thusang bareki ba hao
- Likarabo ho lipotso tse tloaelehileng tsa tšebeletso ea bareki
Melao le Melao
Ho buisana ka litaba tsa molao libukeng tsa khoebo ho lula ho le boima. Ha u belaela, hlahloba moemeli oa hau ho netefatsa hore ho amoheleha ho phatlalatsa litaba tse amanang le litaba tsa molao blog ea hau. Litaba tsa poso tsa li-blog tsa khoebo tse amanang le melao le litaelo li kenyeletsa:
- Melao e mecha le melaoana e amanang le khoebo ea hau
- Ho fetola melao le melao e amanang le khoebo ea hau
- Boiteko ba k'hamphani ea hau ea ho qobella batho
- Litaba tse mabapi le litlōlo tsa molao tseo u li fileng
- Likarabo tsa linyeoe tse qositsoeng khahlanong le k'hamphani ea hau
Botumo ba Palo
Karolo e kholo ea papatso ea mecha ea litaba ke ho laola botumo ba k'homphieutha ea k'hamphani ea hau ka ho mamela le ho latela seo batho ba bang ba se buang ka k'hamphani ea hau, maraka a hau le lihlahisoa tsa hau. Blog ea hau ea khoebo ke sebaka se setle sa ho arabela boitsebiso bo fosahetseng bo hatisitsoeng inthaneteng. Ka morao ke litlhahiso tse ling tsa ho sebelisa li-post posts joaloka sesebelisoa sa ho sireletsa le ho lokisa botumo ba hau ba marang-rang:
- Ho lokisa boitsebiso bo fosahetseng ka k'hamphani ea hau, maranta, lihlahisoa kapa litšebeletso
- Ho hanyetsa lipolelo tsa bohata
- Ho arabela lipotso ka boitsebiso bo nepahetseng boo bareki ba ka itšetlehang ka bona ho e-na le kotsing ea ho ba lumella hore ba fumane boitsebiso bo sa nepahalang libakeng tse ling
- Ho leboha batho ka ho bua lintho tse ntle ka k'hamphani ea hau