Na U Batla ho Ipehela Lijo? Ha U Mong
Haeba o kile oa kopana le lihlooho tse kholo tsa TV ho shebella lipapali tse tharo kapa tse 'nè ha u le mong, ha u mong - u bontša pontšo ea ho fetola mekhoa ea ho shebella TV. Re futhumetse ho phatlalatsa litaba tse tloaelehileng, ho e-na le hoo re fetola tharollo, joaloka Apple TV.
TV ea Binge
Ena ke phetoho e kholo. "Ho shebella ho itlopa bolutu ho ne ho e-na le lipolelo tse fosahetseng," ho boletse Karen Ramspacher, SVP, Consumer Insights ea lipatlisiso tse khethehileng tsa GfK MRI mabapi le ho shebella TV. "Litšebeletso tsa phallela li nkile tloaelo ena ho maemo a macha," o ile a re.
Seo se bolelang ke hore bashebelli ba digital-savvy ba nkile taolo ea kamoo ba shebellang lebokose la likopi, le hoja ho ka utloahala hore batho ba tšeletseng ho batho ba leshome ba shebellang lipapali tse tharo kapa ho feta tsa pontšo e le 'ngoe ho ka etsahala hore ba ntlafatsoe ho ea ka mofuta o fapaneng ea lithethefatsi e lemalla.
Hoa thahasellisa ho bonahatsa hore beng ba TV ea Apple ba ka sehloohong banna, banna (17%) ke menyetla e fetang ea basali (10%) ho ba le e 'ngoe ea lisebelisoa, phuputso e bohlale e boletse.
Bobeli ho ba bararo ba ba reng ba shebella TV kamehla, ba sebelisa litšebeletso tsa ho phallela ho etsa joalo.
Ho lula letheka
Ka tloaelo Apple e nkoa e le "e monyenyane le ea hip le tech-savvy," e leng setsebi sa Needham & Co., Laura Martin. "Sepheo sa Apple ke ho etsa lihlahisoa tseo batho ba li ratang."
Tabeng ena, Apple e fetela ho phallalano ea litaba (eo ka tlhaho e akarelletsang kenyelletso ea tšebeletso ea 'mino oa phallela, Apple Music), ke bang ba tloaelehileng. Bareki ba limilione tse sekete ba savvy ba kentse ka ho feletseng lithakeng tsa k'hamphani, 'me nako e ka' na ea butsoala.
Monyetla oa setulo sa catbird o lula ho fetola maikutlo a mabapi le beng. Hona joale karolo ea boraro ea li-Millennial tsa United States e batla ho hlakola tšebeletso ea bona ea thelevishene, 'me ba fetang halofo ea bona (53%) ba se ba ntse ba shebella ho feta halofo ea nako eo ba e shebelang TV.
"Phuputso e bontšitse hore ba likete tse sekete ba khetha ho hira ho e-na le ho ba le thepa," o ngotse setsebi sa Needham, Martin. "Ho nkeloa tumellano ea bareki ho Netflix, Hulu, le Spotify ke mehlala ea bareki ba lefang khoeli le khoeli litefiso tsa litefiso tsa bohle ba ka khonang ho ja mecha ea phatlalatso."
E boetse e khanna ho phallela ha nako ea sebele ho kena marang-rang a marang-rang le lits'ebeletso tse kang Periscope, Snapchat le ho feta.
Ho tsebahala
Liphetoho tsena ho lebisitsoe ho fihlello, ho e-na le boikutlo bo tsepamisitsoeng ba botho bo bolela hore batho ba kang uena le 'na re batla ho khona ho fumana seo re se batlang, moo re leng teng le ha re batla, empa sena se boetse se baka bothata ba bobeli Apple TV e leka ho rarolla botumo.
Moo re leng teng hona joale, Reelgood Entertainments Habits Study ea morao-rao e fumane hore batšehetsi ba Netflix le Amazon Prime Video ba sebelisa nako e ngata habeli (17.8 metsotso) ka letsatsi ho batla ntho e lokelang ho e shebella e le ea mochine (9.1 metsotso). Ho thahasellisang ke hore batho ba sebelisang litšebeletso tsa thelevishene ba qeta nako e eketsehileng ba shebelletse TV empa ha e le hantle ba bona lipontšo tse seng kae.
Ha karolo e 'ngoe le e' ngoe ea mecha ea phatlalatso e fumaneha ho uena ka lisebelisoa tse ngata le litšebeletso, u ke ke ua batla ho qoba pakeng tsa lits'ebeletso tse lekang ho fumana tse bontšang hore u li batla. Eo ke phephetso Sepheo sa Boipheliso Bohle ho rarolla, ho nolofalletsa bareki ba Apple TV hore ba fumane seo ba se hlokang ka potlako, hafeela li-apps li tšehetsa lipatlisiso tsa API.
Tlhahlobo e boetse ke karolo ea litaba tsa machaba tse tlang. Ho hlakile hore Apple e hlahisitse sebopeho se bonolo ka ho fetisisa se sebelisang thelevishene ka Apple TV. Mesebetsi e hlakileng, lits'ebeletso tse thehiloeng ke app-app le lentsoe le builoeng la Siri li etsa hore ho be bonolo haholoanyane ho ea ho seo u se batlang, empa joaloka litsela tse ngata le mehloli e meng ea litšoantšiso tse kholo, lipapali le 'mino li hlaha ho tvOS, ho tsebahala ho lula ho le bohlokoa.
Apple TV e leka ho rarolla sena ka ho fana ka ts'ebetso ea ho khothaletsoa, e le hore u ka botsa Siri . U ka e botsa ho fumana lifilimi leha e le life tse thehiloeng lebitsong la batho ba sebetsang filiming, mofuta oa eona, palo ea sekhetho, ka mohlala:
- "Fumana lihlooho tsa qetello ea Game of Thrones,"
- "Fumana filimi e tsamaeang le Maggie Smith ea lulang van,"
- U ka ba ua botsa, "Ke lokela ho shebella bosiung boo?"
Lisebelisoa tsena tse tsoetseng pele tsa ho batla li tla ntlafala ha Apple e ntse e hlahisa litšebeletso tsa tlhahiso ea AI bakeng sa bareki ba Apple TV, moo ho bonts'ang le lifilimi li tla khothaletsoa habonolo ha u sebelisa thepa.
Ho khanna 4K
Apple e na le tlhōlisano 'me mocheso oa 4K o ka ba karolo ea bokamoso ba Apple TV. Roku e ntse e tšehetsa tšebeliso ea ho fihlela ho 4K (Samsung 4k TVs e ne e le e mong oa barekisi ba ka holimo ho Adobe Digital Index ea 2015 Holiday Shopping Prediction Report), kahoo ho na le ts'ebetsong ea ho sebelisa tharollo ea Roku ka lithelevishene tse bohlale, ha ho pelaelo hore Apple e fana ka tharollo e tsitsitseng haholoanyane le Apple TV e sa ntsane e lefella karolo e fetang boraro ea tsohle tse sebelisoang lipapaling, ho ea ka Adobe Digital Index .
