Tsela ea ho reka Ad Ad Twitter le Moo U ka e Behang
Phatlalatso ea Twitter e se e hōlile haholo ho tloha ha marang-rang a marang-rang a qala ho lumella bahoebi ho reka tsela ea bona lipuisanong tse etsahalang ka libilione tsa tweets.
Mefuta ea Twitter Advertising
Twitter e fana ka dikgetho tse ngata bakeng sa bahoebi ba batlang ho phatlalatsa marang-rang a eona a li-micro-blogging, mme lihlahisoa tsena tsa lipapatso tsa Twitter li ntse li matlafala ka nako eohle. Li akarelletsa:
- Tweets e khothalletsoang - Khetho ena e lumella bahoebi kapa lik'hamphani hore ba ngole tweet ebe ba e kenyelletsa ka nako ea batho ba itseng kapa litlaleho, kapa liphellong tsa lipatlisiso tse amanang, ho lumella molaetsa oa papatso hore o fihlele bamameli ba pharaletseng. E 'ngoe le e' ngoe e "khothalletsoang tweet" e ngotsoe ka motsu o mosehla o bontšang lipapatso ho Twitter (motsu o mosehla o hlaha setšoantšong se ka holimo.) Nakong ea selemo ea 2013, Twitter e kenyelelitse lentsoe la sehlooho le lebisitseng lenaneong lena la tweet. Mantsoe a sehlooho a ho lebisa tlhokomelo a lumella bahoebi hore ba shebane le litlhahiso tsa bona tse tšehetsoeng ka nako ea basebelisi ho latela li-keywords tseo basebedisi ba li ngotseng tweets tsa bona. Ntle le mantsoe a sehlooho, barekisi ba ka lebisa lipapatso tsa bona ho latela geography, lithahasello tsa lihlooho, tekano le ho feta.
- Litlaleho tse khothalletsoang - E-ba le akhaonto / profile ea hau e bonoang ke batho ba bangata ha e hlaha hothathamo ea likarabo tse khothalletsoang tsa Twitter "tse latelang" (joalokaha ho bontšoa le "tlaleho e khothalletsoang" ea Verizon ka setšoantšo se ka holimo.) Ha u lefa ho ntšetsa pele akhaonto ea hau , Twitter e na le algorithm e bapisang balateli ba akhaonto eo u e khothalletsang le bohle ba eona ea basebelisi ho fumana litlaleho tse bonahalang li le joalo, kahoo li ka bontša boitsebiso ba hau ho batho bao "tabeng ea" ho latela ". Twitter e fana ka lipapatso tse itseng ka lipapatso tsa lik'hamphani tsa hau - u ka bontša akhaonto ea hau ho basebelisi ba thehiloeng boemong ba bona ba geography, bong, lithahasello tsa lihlooho, tekano kapa mofuta oa k'homphieutha ea mochine.
- Mekhoa e khothalletsoang - Litsamaiso ke mantsoe a bohlokoa kapa li-hashtag tse sebelisoang haholo ho Twitter, mme bahoebi ba lumelloa ho reka tsela ea bona holimo ho lenane lena la lihlooho tse tsoelang pele. Ha mohoebi a reka sepapatso ho hlaha lethathamong la Litsamaiso, o fumana molaetsa o monyenyane oa lamunu haufi le oona o bontšang hore o tšehetsitsoe ebile ha o "sehlooho" se hlohlelletsang, kapa ka tlhaho o fumana moqoqo o mongata ka oona ka ho le letona. Mantsoe a "khothalletsoang" kapa a rekiloeng kapa ntlha ea bohlokoa a lula lethathamong letsatsi lohle. Hangata bahoeletsi ba sebelisa mokhoa o khothalletsoang ho ntšetsa pele ntho e ncha kapa e nakong e ka 'nang ea etsa hore batho ba batle ho tseba ha ba e bona lethathamong lena. Bahoeletsi ba lokela ho qoba ho sebelisa kgetho ena lihlahisoa tsohle tsa khale tse neng li ke ke tsa bonoa e le tse ncha kapa tse sa tšoaneng, tse ka 'nang tsa bonahala eka ha li fumanehe lethathamong la "tloaelehileng".
Litefiso le Litefiso bakeng sa Liphatlalatso tsa Twitter
Tsamaiso ea ad ea Twitter ke ho kopanya tšebeletso e feletseng le boithati. Lenaneong la tšebeletso e feletseng, bahoebi ba fumana thuso ea ho haha letšolo la lipapatso tsa marang-rang.
Ka tlhahiso ea boipheliso, bahoebi ba bōpa le ho etsa lipapatso tsa bona tsa Inthaneteng Inthaneteng.
Tsamaiso ea lipapatso ka bobeli e thehiloe mosebetsing, ho bolelang hore barekisi ba lefa feela haeba batho ba arabela tweet e khothalletsoang ka ho latela akhaonto kapa ho tobetsa, ho araba, ho li ratang kapa ho tweet ka boeona. Ha ho ho totobetsa, ha ho tefo-feela joaloka lipapatso tse ngotsoeng tsa Google ho liphetho tsa lipatlisiso.
Tsamaiso ea litefiso tsa Twitter e boetse e tšoana le Google ho sebelisitsoe lichelete tsa marang-rang, tseo bahoebi ba li hanyetsang ka nako ea sebele ka hore na ba ikemiselitse ho lefa bokae ka kopo kapa ntho e 'ngoe le e' ngoe e nkiloeng litabeng tsa bona tse khothalletsoang.
Twitter Advertising Melao le Litaelo
Phatlalatso ea Twitter e tlameha ho latela melao eohle ea ts'ebeletso e laolang litaba le tšebeliso ea Twitter. Seo se bolela ho qoba spam, ho sa romelle litaba tse thibetsoeng tse kang lipapatso touting tse seng molaong kapa tse nang le litaba tse nyonyehang, puo e nyefolang kapa ho khothalletsa pefo.
Liphatlalatso tsa Twitter li tlameha ho ba le "se nepahetseng, se nepahetseng le se nepahetseng," mmuso oa tataiso. Ha baa lokela ho bolela kamano kapa ho kopanela le sehlopha se seng kapa khampani ntle le tumello, 'me ha baa lokela ho sebelisa litaba tsa batho ba bang kapa tweets ntle le tumello.
O ka bala lenane lohle la tataiso ho leqephe la Liphatlalatso tsa Twitter.
Ho qala ka Twitter Ho phatlalatsa
Ho phatlalatsa ka Twitter, u tlameha ho qala ho ngolisa akhaonto ea litlaleho tsa Twitter. Ho bonolo ho e etsa. feela tobetsa "qala ho phatlalatsa" kapa "tlohelang" konteraka leqepheng la papatso la Twitter mme u tlatse liforomo, u bolelle Twitter moo u leng teng le hore na u batla ho sebelisa bokae. U tla tšeptjoa ho fa Twitter aterese ea hau ea imeile le nomoro ea karete ea mokitlane kapa nomoro ea akhaonto ea banka ho lefella lipapatso tsa hau.
E latelang, o tla khetha sehlahisoa seo u batlang ho se sebelisa. Tweets e khothalelitsoeng? Mokhoa oa Khothaletso? 'Me qetellong, o tla etsa papatso ea hau le ho etsa qeto ea hore na u tla e tsamaisa hokae inthaneteng neng le neng.
Litaba tse ling tsa Twitter Ad Tools
Twitter e hlahisitse sesebelisoa sa likhoebo tse nyenyane ho ba thusa ho sebelisa lihlahisoa tsa lipapatso mocheng oa eona ka February 2015. Ho bitsoa "khothaletso ea kapele" 'me e le bonolo ho nolofatsa ho reka lipapatso ho Twitter.
E le hore ue sebelise, u khetha feela tweet, kenya chelete eo u ikemiselitseng ho e lefa 'me u lumelle Twitter ho etsa se seng. E tla khothaletsa ts'ebetso ho ba sebelisang liketso tsa marang-rang hore ba tla thahasella sehlooho se itseng se ngotsoeng ka tweet ea hau. Bala phatlalatso ea Twitter ea tšebetso e potlakileng.
Litlhahiso tsa Litaba tsa Twitter
- Twitter Advertising Blog
- Twitter bakeng sa Khoebo
- Qala ho phatlalatsa ho Twitter